In the sixth article of our series on “Big Data & Issues & Opportunities” (https://2bird.ly/2GpCVEI), we look into the possible use of personal data as counter-performance in the context of supply of digital content and assess whether the EU is gradually opening up to the monetisation of data.

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The series of articles has been made possible by the LeMO Project (www.lemo-h2020.eu), of which Bird & Bird LLP is a partner. The LeMO project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no. 770038.