The second article in our “Big Data & Issues & Opportunities” series ( assesses some relevant privacy and data protection aspects in a big data context. It notably examines and illustrates whether the core GDPR notions and principles fit with new technologies and looks into the probable incompatibility of big data with concepts such as data minimisation, storage limitation, and data portability.


The series of articles has been made possible by the LeMO Project (, of which Bird & Bird LLP is a partner. The LeMO project has received funding from the European Union’s Horizon 2020 research and innovation programme under grant agreement no. 770038.